Category Archives: Roy Williams

A Couple of Reasons Your Advertising Isn’t Working

Posted on March 3, 2008 by

These come courtesy of Roy Williams’ Monday Morning Memo, this week entitled “Blind Spots”. Just two points to consider — read the whole thing here.  2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because … Continue reading →

Posted in Advertising, Branding, Copywriting, Marketing, Media, Phil Bernstein, Roy Williams, Sales | Leave a comment

What You’re Facing in 2008

Posted on January 21, 2008 by

Roy Williams’ Monday Morning Memo has a remarkably clear-eyed look at the forces you’re up against as you go to market in a rapidly changing society. Scroll down to “What to remember when selling in 2008.” Inspirational excerpt:  ”Naiveté is … Continue reading →

Posted in Advertising, Branding, Customer Loyalty, Customer Service, Marketing, Phil Bernstein, Portland advertising, Portland marketing, Roy Williams, Sales | Leave a comment

When People Complain About Your Advertising

Posted on December 25, 2007 by

“Most ads aren’t written to persuade, they’re written not to offend.” — Roy Williams Not long ago an ad agency pulled a home improvement commercial off the air in Portland and Seattle because several listeners had called the client to … Continue reading →

Posted in Advertising, Copywriting, Media, Phil Bernstein, Portland, Portland advertising, Portland marketing, Roy Williams, Sales, Uncategorized | 1 Comment

“It’s What You Say…

Posted on November 20, 2007 by

…multiplied by how many times you say it.” Roy Williams If you’re in charge of marketing your business, here’s something that won’t come as a shock: it’s harder to reach potential customers than it’s ever been. Attention spans are shorter, … Continue reading →

Posted in Advertising, Branding, Copywriting, Phil Bernstein, Portland, Portland advertising, Roy Williams, www.fixadmistakes.com | Leave a comment