Advertising on men’s room walls is not uncommon. But Michigan’s Office of Highway Safety Planning has moved their messaging just a little bit lower. According to the Detroit News, Michigan officials are distributing 400 Interactive Urinal Communicators — in layman’s language, talking urinal cakes — to 200 bars and restaurants throughout the state.
If you are a guy in Michigan, it’ll work like this: After you’ve done your best to process the advertising coming at you from the neon signs, napkins, coasters, your visit to the bathroom will activate the following message:
Listen up. That’s right, I’m talking to you. Had a few drinks? Maybe a few too many? Then do yourself and everyone else a favor: Call a sober friend or a cab. Oh, and don’t forget to wash your hands.
The cakes are produced by a company called Wizmark.
If you are an advertiser trying to deliver your pitch to a male, bar-visiting target, you are now competing with this. Bon appetit!
Where is the strangest place you’ve encountered advertising?
Email Phil Bernstein here.
Like what you’re reading? There’s more! Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. As a bonus, I’ll send you a copy of my newly-revised and expanded e-book, The Seven Deadly Mistakes of Advertising and How to Fix Them when you subscribe.
Become a Facebook Fan of “Doctor” Phil Bernstein, Portland’s Advertising Expert here.
If you like this post, share it — click the “Share” button below.