On a refrigerator in suburban St. Louis, Missouri is a magnet. The magnet has schedules for the local football teams, along with a slogan from the Realtor who provided it:
Go With Gordon — The Hard Working Nice Guy!
Can you think of a less-remarkable nickname? Especially since Gordon gave it to himself? Amazingly enough, a Google search reveals that this is a common slogan in the real estate business. There’s a Hard Working Nice Guy in Orlando, FL; a Hard Working Nice Guy in Chicago; a Hard Working Nice Guy in Chilliwack, BC and Yuba City, CA.
“The Splendid Splinter” is memorable.
“The Godfather of Soul” is remarkable.
“The Axis of Evil” stays in the mind.
“Portland’s Finest Media Rep” is remarkable — if you’re a Portland business owner, and I can convince you that I’m Portland’s finest media rep, I’ve got a good chance of getting your business.
How excited can you get about the chance to work with a hard working nice guy?